Hi! I’m Steve

Product Designer & Design Engineer

Currently designing leading e-commerce solutions for Ocado

user experience
product design
responsive design
web & app design
mentorship
facilitator
visual design
branding
strategy
neurodesign
artificial intelligence
llm expertise
agentic coding
business strategy
motion design
sound design

Selected work

Building prototypes in code
Claude and v0 to ideate, ChatGPT to generate images, Claude Code to build for production. It helps me build faster and better, and makes collaborating across teams easy!
Production ready projectsVocalise Draw Duel
Interaction & motion
I understand how motion works and, more importantly, what great motion looks like. Coding it in CSS used to be a pain for me, but now I can describe my vision to LLM tools.
Bridging design & code
I can weigh what a feature costs to build against what it gives to users and then build it.

Xevi Camacho ClaveriasUX ManagerManaged Steve directly · May 2026
Simply put: you won’t find a better Product/UX Designer. He’s exceptional. And lately, he’s also become our AI Champion, always leading the AI revolution ahead of everyone else…
Read it all: Xevi Camacho Claverias
Steve was my second-in-command and the first person I hired for my Barcelona team (even if Miguel technically joined a little earlier 😄). From day one, Steve became the designer I could always trust with the projects that required quick iterations, fast thinking, and reliable execution.
Anyone who has worked with Steve knows how easy-going he is, how methodical he works, and the level of professionalism he naturally brings to everything he does. Without Steve, there would be no Recurring Orders at Ocado Technology, and likely no Payments, Regulars, or Unattended Delivery experiences either. His impact across the business has been enormous.
What always stood out to me is his willingness to take on the most challenging projects without hesitation and still consistently deliver beyond expectations. He’s genuinely been one of the easiest people I’ve ever managed. At times, I even wondered whether he needed me at all. Still, working alongside him has always been a joy because he’s someone I would trust with absolutely any project, responsibility, or challenge.
I was incredibly lucky to build such a strong team at Ocado, surrounded by talented professionals and amazing people, and Steve represents that spirit perfectly. Not only because of his talent as a Product/UX Designer, but also because of the positivity, trust, and friendship he brought to the team every single day.
Simply put: you won’t find a better Product/UX Designer. He’s exceptional. And lately, he’s also become our AI Champion, always leading the AI revolution ahead of everyone else 🚀
Lloyd MeredithSenior Product Manager at Checkout.comProduct Manager in Payments · March 2026
I learned a huge amount about great UX and design from him…
Read it all: Lloyd Meredith
I had the pleasure of Steve for a number of years as his Product Management partner, and was constantly impressed with him
Product thinker He is much more than just a designer of UI or UX; he understands deeply the context of the business and customer problems, and challenges assumptions.
Customer empathy Leverages user research and data to build a really strong mental model of the customer, and how to navigate them through oftentimes very complex user flows and jobs to be done.
Outcome driven He wants to make sure the solutions he builds have tangible business impact
Collaborative Steve is brilliant to work with on a personal level, is personable but never afraid to push back to me, or engineering, or other functions when he feels UX (and the user's voice) needs to be heard. He educates others, sharing his knowledge and improving their abilities. I learned a huge amount about great UX and design from him.
Quality & Craft Designs simple and creative experiences, which display a really inherent desire to make great experiences for users. He takes ownership of the most complex problems and domains, and makes them easy to map and understand.
Strategic vision He maintains a clear idea of the vision for his products, and what is required to get there, able to think at the highest levels in terms of the product and how it interacts with others.
Steve was a pleasure to partner with on products and initiatives, and I would love to have the opportunity to work alongside him again one day.
Ewelina Bidzińska-GębusiaSenior UX Designer at Ocado TechnologySame team · February 2026
His curiosity and willingness to learn help the whole team grow and improve…
Read it all: Ewelina Bidzińska-Gębusia
I had the pleasure of working with Steve at Ocado Technology for 4.5 years, and I highly recommend him as a Senior UX Designer.
Steve is a very innovative designer. He is always open to trying new ideas and experimenting with new tools. Recently, he has been actively exploring new AI tools and looking for smart ways to use them in our design process. His curiosity and willingness to learn help the whole team grow and improve.
He is also a strong team player. Steve always supports other UX designers, shares his knowledge, and gives helpful feedback. It was truly great to work with him.
Steve worked on several complex payment projects with many dependencies, stakeholders, and multi-market constraints. He was excellent at managing this complexity and staying focused on both user needs and business goals.
I fully recommend Steve as a talented and reliable UX designer who would bring great value to any team.
Miguel DuránProduct [UX] DesignerSame team · April 2025
His passion for the craft is contagious and pushed all of us to aim higher and think deeper about our own work…
Read it all: Miguel Durán
I shared Slack channels, projects and company with Steve for three years as UX Designers at Ocado Technology, and I can confidently say he is one of the most talented and inspiring professionals I’ve had the chance to collaborate with.
His UX design skills are exceptional—he approaches problems with a strategic mindset, a deep understanding of user needs, and an impressive ability to turn complex requirements into scalable, elegant solutions. Whether it was tackling large-scale projects or refining the smallest interaction detail, his work consistently elevated the quality of our team’s output. His passion for the craft is contagious and pushed all of us to aim higher and think deeper about our own work.
On a personal level, Steve is as dedicated as he is supportive. He’s the kind of teammate who’s always willing to lend a hand, share insights, or simply crack a well-timed joke to lighten the mood.
Any team would be lucky to have him—not just for his design expertise, but for the culture and camaraderie he brings along with it.
Carolina TorneiroProduct @ YunoProduct Manager in Payments · April 2025
He’s the kind of designer who raises the bar for the whole team, and I’d jump at the chance to work with him again…
Read it all: Carolina Torneiro
I had the pleasure of working closely with Steve in his role as Senior UX Designer at Ocado, and I was consistently impressed by the depth of his design thinking and his ability to approach challenges with both creativity and clarity.
One of Steve’s greatest strengths is his ability to see the bigger picture. He approaches problems holistically, considering not just the individual screens or touchpoints, but the entire user journey - and how design can meaningfully support it. His ability to navigate complexity while maintaining clarity of vision made him an invaluable partner in cross-functional collaboration.
Steve also has a great creative instinct. Whether we were navigating a complex problem or starting with a blank canvas, he always brought fresh perspectives and elegant solutions that pushed our thinking further. And beyond the craft, he’s simply a fantastic team player - open, fun and always looking to build on others' ideas.
He’s the kind of designer who raises the bar for the whole team, and I’d jump at the chance to work with him again!